Your Trusted Local Eyes in Türkiye

Loceye International Hong Kong Ltd (2009–2016) was a boutique consultancy based in Istanbul, dedicated to empowering leading Asian IT brands to establish and grow their presence in the Turkish market. As the “local eye” for international technology companies, Loceye provided deep local insight, strategic guidance, and hands-on partnership for sustainable, efficient, and effective growth.

Loceye International Hong Kong Ltd


Our Vision

To be the trusted “local eye” for international technology brands—empowering them to achieve sustainable, efficient, and effective growth in Türkiye by providing deep local insight, strategic guidance, and hands-on partnership for long-term success.



Our Mission

To empower international technology brands to achieve sustainable growth in Türkiye by providing local insight, strategic market access, and dedicated partnership—serving as their trusted 'local eye' in a dynamic and competitive market.

Founding Story

In the late 2000s, Turkey’s information technology sector was experiencing rapid growth. However, Taiwanese and Chinese manufacturers, despite producing world-class products, struggled to succeed in Turkey due to cultural differences, local regulations, and distribution challenges. Seeing this gap, I founded Loceye International Hong Kong Ltd in Istanbul in October 2009. The name “Loceye,” short for “local eye,” reflected our vision to be the trusted local partner for Far Eastern manufacturers entering the Turkish market.

Loceye went beyond being a typical agent or distributor, offering end-to-end services such as strategic market research, sales channel development, contract management, marketing, and on-the-ground support. This approach led to major achievements, including helping ASRock reach a top-three position in Turkey’s motherboard market and facilitating the sale of over 100,000 Huntkey PC chassis. We also provided tailored solutions and sustainable growth for brands like Infortrend, Foxconn, Powercolor, and Transcend.

For seven years, Loceye combined the roles of consultant, country manager, cultural bridge, and commercial operator, enabling Asian technology manufacturers to enter Turkey with confidence and strengthen their brands. After concluding operations in 2016, the company remains a digital monument to these successes and connections—proving the value of vision, expertise, and collaboration in international business.

Key Achievements & Impact
  • Market Entry & Brand Building:

    Orchestrated the successful launch and market entry of multiple Asian IT brands, including ASRock, Infortrend, Foxconn, Huntkey, and Transcend, by acting as their dedicated Country Manager or Sales/Marketing Representative in Türkiye.

  • ASRock Success Story:

    Developed and executed a comprehensive go-to-market strategy for ASRock motherboards, establishing robust distribution channels and driving the brand to a Top 3 market share position in Türkiye.

  • Major Sales / Project :

    Facilitated the sale of over 100,000 PC chassis for Huntkey to a leading Turkish System Integrator through strategic relationship management and targeted sales efforts.

  • Channel Development:

    Built and managed key account relationships with major distributors, dealers, and system integrators, significantly boosting channel sales and brand visibility.

  • Strategic Consulting:

    Delivered actionable market intelligence, competitor analysis, and custom market entry plans to help clients navigate the Turkish IT ecosystem with confidence.

  • Operational Excellence:

    Oversaw all operational aspects, including contract negotiation, marketing campaign coordination, and client activity management within Türkiye.

Services
Representation
Contracted sales and marketing representation for international IT brands
Strategy
Market entry strategy development and execution
Development
Channel development and key account management
Marketing
Integrated sales and marketing campaigns
Analysis
Market intelligence and competitor analysis
Coordination
Contract negotiation and operational coordination
Why they choosed Loceye?
Local Expertise
Deep understanding of the Turkish IT market and business culture.
Results-Focused
Proven track record of driving market share, sales volume, and brand recognition.
Trusted Partnership
Acted as the on-the-ground extension of international clients, ensuring seamless communication, cultural alignment, and rapid response to market opportunities.
Lean & Agile
Delivered customized, high-impact solutions with a focus on efficiency and measurable outcomes.
Local Expertise
Deep understanding of the Turkish IT market and business culture.
Results-Focused
Proven track record of driving market share, sales volume, and brand recognition.
Trusted Partnership
Acted as the on-the-ground extension of international clients, ensuring seamless communication, cultural alignment, and rapid response to market opportunities.
Lean & Agile
Delivered customized, high-impact solutions with a focus on efficiency and measurable outcomes.
Testimonials
Baris is the best sales manager in my APAC sales team. His business logic, experience, relationship with customers, ability to read the market, honesty, etc are no doubt excellent. Will definitely cowork or partner with him again if there is any chance.
Ryan L.
Mr. Baris is a PC components Product manager with rich experience not only in product and industry, but also in supplier sources in Asia. He works in this industry for many years, has a lot know how and knowledge of the sourcing. He always acts as a bridge between supplier and his company, create value for both parties.
Cindy Z.
I am very pleased to recommend Baris. I admire his professional IT market knowlege, hard working and his natural personality. We are lucky to have friend like him.
Tony Z.
 
Founder's Note
“Loceye was more than a business—it was a bridge between continents, a catalyst for growth, and a testament to what focused expertise and local insight can achieve. This digital monument stands as a record of our journey and the impact we made together.”
Barıs Ozcelik
Although Loceye International is no longer active, I remain committed to supporting international technology brands interested in the Turkish market.If you have questions or need guidance on how to enter and grow your business efficiently in Türkiye, you are welcome to reach out: